Word of Mouth
Building brands โจwith edible promotions
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On August 18, 2010 MediaPost.com reported, "The food-gift trend ... is expected to rise again in 2010. The article goes on to cite a report from Packaged Facts, a leading provider of market research for consumer goods, food and beverage, pet services, financial services and personal care markets, which states that "healthy growth across all food-gifting channels will drive sales to more than $21 billion by 2014."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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