Word of Mouth
Building brands
with edible promotions
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Even better for distributors selling edible promotions, the story also noted that corporate food gift-giving "increased 3.8 percent, to $2.7 billion, between 2007 and 2009," and that growth is expected to continue gaining momentum. This is a clear sign that it is time to put on your food service cap and start singing, "Have it your way."
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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