Word of Mouth
Building brands
with edible promotions
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Speaking of having it your way, the major trend with corporate foodies is not about delicious food—its about fully customized packaging. The sentiment described by industry suppliers is that distributors need to be able to deliver the "wow" factor to their clients, especially when the food product is first presented.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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