Bullet to Focus on Aggressive Pricing for Blank Headwear
Miami-based Bullet, a member of Polyconcept North America, the fourth largest supplier within the promotional products industry, is announcing that it will no longer offer embroidery at its Miami facility, effective September 1, 2010, in order to offer its distributors the most aggressive pricing on its line of hats.
Bullet customers will be able to purchase Bullet headwear at significant discounts from published 2010 pricing and have them embroidered by authorized Bullet embroiderers. Distributors wishing to order embroidered hats after September 1 can contact Bullet customer service for information on approved embroiderers. No additional freight charges will be incurred by distributors, as Bullet will ship products to its authorized decorators free of charge. Distributors will pay the single freight charge from the embroiderer to the final destination.
“This change will allow our customers to get the best value on their headwear purchases by combining Bullet’s low product prices with our embroiderers’ decorating expertise and efficiency,” explained Bob Herzog, Bullet’s president. “By eliminating embroidery at our facility, we can continue to offer our customers the lowest priced headwear solutions while reinvesting our resources into the larger portions of our business in order to offer our customers the best overall values in the market. The bottom line is that our customers will pay a lower net price by having Bullet focus on what it does best and letting our embroidery partners do what they do best.”
Bullet will continue to offer blank hats in 2011, as well. Visit www.bulletline.com to view Bullet’s complete line of headwear and contact customer service (800-749-7367) for information on authorized embroiderers.
For nearly three decades, Bullet has been known for its innovations in the promotional products industry. Located in Miami and serving more than 9,000 distributors worldwide, Bullet covers promotional categories that include insulated thermal mugs, portfolios, writing instruments, tote bags, clocks, flashlights, and Bullet private label headwear. Service, reliability, and quality are the most important products, and Bullet strives to accommodate distributors’ needs.
About Polyconcept North America