Bullet Launches Price Patrol Campaign to Reinforce Low Price Commitment
Bullet, Miami, a member of Polyconcept North America, unveiled its "Price Patrol" campaign last month to enforce its low-price strategy message and to alert customers on price drops on popular products. The Price Patrol campaign comes to life through "Agent Buster," a price checking police character Bullet uses to communicate its price messages to customers through its marketing channels.
Agent Buster and the Price Patrol are primarily focused on the items in "Bullet's Best," a collection of products Bullet offers at the lowest price among top suppliers. When Bullet lowers a price on one of these products, e-mail blasts, Facebook and Twitter are used to issue Agent Buster's APB, which stands for Another Price Bust. Distributors who subscribe to Bullet's e-mails and who connect to Bullet on social media are therefore immediately aware that a lower price is being offered.
The campaign is designed to remind distributors that they can save both time and money by coming to Bullet for their under $5 promotions, as they know they can count on the best prices from Bullet rather than wasting time searching for the lowest prices for each project. So far this year, the Price Patrol campaign has resulted in 19 price "busts" from Bullet.
"Agent Buster and the Price Patrol campaign have been gaining momentum among our customers," said Bob Herzog, president at Bullet. "Since Agent Buster was introduced in April, Bullet's e-mail distribution list and our social media connections have been growing. Our customers have even begun commenting on Agent Buster's activities when they're talking with our sales and service teams, asking reps to relay messages to Agent Buster or recommending products for Agent Buster to investigate. The campaign seems to really be resonating with our distributors."
To learn more about Agent Buster and the Price Patrol, as well as to view all the Price Busts, click here. And to ensure you receive Agent Buster's next Price Bust and other updates, find Bullet on Facebook and Twitter.