Bullet Line Introduces Free Standard One-Day Turnaround
Miami-based Bullet Line, a member of the Polyconcept North America, the only multinational supplier in the promotional products industry, announced the launch of a program to produce all orders in 24 hours, an accomplishment the company touts as an industry first.
Effective May 27, 2009, all complete orders received by Bullet Line by 5:00 p.m. EST will be shipped the following business day. Only orders for embroidery and deboss are exceptions to the guaranteed, 24-hour production time. The one-day turn applies to all orders and is completely free. In addition, the Bullet Line next-day turnaround is backed by a guarantee–with distributors receiving 25 percent off his or her next order if the complete first order does not ship in 24 hours.
“Even though Bullet Line initiated rush service in the industry it has become clear over the last couple of years that our rush offering was no longer competitive in the market,” said Bob Herzog, president of Bullet Line. Herzog continued, “Instead of simply adjusting our rush service to meet the competition, we decided to redefine speed of fulfillment for the industry just as we did when Bullet Line introduced rush many years ago.”
“To accomplish this goal we conducted an exhaustive analysis of our processes, equipment and work flows,” added Herzog.
“As we conducted this analysis we realized that we had the potential to redesign our company to produce every order, from every customer, in 24 hours, all the time. We decided to move forward and we made the necessary investments in software, factory equipment and warehouse systems to ensure that we could deliver on our promise,” he concluded.
Chuck Ertzberger, vice president of manufacturing, commented, “In today’s environment end-users have short decision cycles and orders can be lost in a matter of hours. We concluded that speed was the single most important enhancement that we could make to our service.” Ertzberger, formerly the vice president of manufacturing at New Kensington, Pennsylvania-based Leed’s, was instrumental in the development of the Leed’s SureShip program.