Bullet Promises No Price Increases Through the End of the Year
Despite rising costs faced by suppliers, Bullet, Miami, a member of industry leader Polyconcept North America, has decided to maintain prices on its products for the second half of the year.
This decision is part of a larger plan at the company to invest in its products and services to better support its distributor partners. The decision to hold prices was made to help distributors continue to rebound from the economic downturn, even as end-user budgets remain sensitive to changing market conditions.
Additional improvement efforts at Bullet are centered on inventory levels, process improvements and price monitoring. Bullet has doubled its inventory position since this time last year in order to support growing demand among distributors. The company is also focused on the improvement of key internal processes that will enhance Bullet's low price position with even faster, more efficient service. Distributors can also continue to look for lower prices on select Bullet's best products throughout the remainder of 2011.
"Given Bullet's price promise to the market, we're committed to maintaining prices to support our distributors, in spite of the increasing costs associated with importing our products," explained Bob Herzog, president at Bullet. "Holding our prices—and even dropping them on key items—is critical to going after new business and pursuing growth opportunities for both Bullet and our distributor partners."
To learn more about Bullet, visit www.bulletline.com.