Keepers of the Doomsday Clock Want to Save the World With Swag

By Joseph Myers

When you hold the title as the keepers of the Doomsday Clock, the general public could surmise that you might be just a tad, uh, tightly wound. The Bulletin of the Atomic Scientists, however, is proving that presumption wrong, thanks to the organization's annual fund drive, through which it wants supporters to help "save the world" by snagging some promotional products Whoever said science can’t be fun?

Nonprofit organizations are big buyers of branded goods for fundraising and awareness purposes, so it is awesome for the promo industry to have such a renowned entity as the Bulletin of the Atomic Scientists realizing that its supporters would love to own items that make their allegiance obvious. Come to think of it, because of the publication’s connection to the Doomsday Clock, which is simultaneously a terrifying and brilliant concept, the powers that be should see their swag line as a pretty neat way not only for consumers to be nerdy but also conscious of bigger matters pertaining to humanity.

The Bulletin of the Atomic Scientists is offering these promo constants through its annual fund drive. | Credit: The Bulletin of the Atomic Scientists

With respect to the pop-up store options, the PopSocket, tote and journal are safe options, but the logo—a stylized Doomsday Clock reading two minutes to midnight—should be the real draw for enthusiasts. Available for a monthly gift of at least $10, the merchandise selections serve to recognize each end-user “as someone who cares about what we care about: confronting man-made threats to humanity,” according to the Bulletin’s website.

The products will still likely draw a few nods among those who are familiar with the work of the scientists, and, who knows, every purchase could help the group to acquire the funds needed to make an amazing breakthrough in saving the world. While that might sound far-fetched, we are sure that the whole idea of landing on the moon, speaking of scientific breakthroughs, once sounded similarly preposterous, but we know how that turned out.