In addition to laid-back fashions helping end-users’ businesses boom, Rhonda Johnson, director of marketing and merchandising at Hartwell Classic Apparel, Hartwell, Ga., said business casual is a viable apparel niche for distributors to sell,
pointing out that garments in the category are easier on clients’ checkbooks compared to other apparel categories. She said net pricing on some of Hartwell’s moisture-management polos is as low as $7.95. “Overall … business casual is more cost-effective while still providing a professional appearance,” she affirmed.
The Lighter Side of Business
In addition to laid-back fashions helping end-users’ businesses boom, Rhonda Johnson, director of marketing and merchandising at Hartwell Classic Apparel, Hartwell, Ga., said business casual is a viable apparel niche for distributors to sell,
pointing out that garments in the category are easier on clients’ checkbooks compared to other apparel categories. She said net pricing on some of Hartwell’s moisture-management polos is as low as $7.95. “Overall … business casual is more cost-effective while still providing a professional appearance,” she affirmed.