Buzzing with Electricity
Electronic devices and accessories make for great promotions. With the abundance of tablets and smartphones, accessory items like charging cables, power banks and USB devices are items that end-users will hang onto for a long time. With all of the choices in electronic items. With so many devices and items on the market today, distributors have a lot to choose from. Here are some tips from industry professionals on the most effective promotions with electronics and accessories.
"Demonstration is key with these items—not only demonstrating the sound quality of a speaker, but the effectiveness and convenience of a charger or Bluetooth device, such as a foldable keyboard. Many people who are not tech-savvy are leery of trying out electronics as a promotional item and a quick demonstration can help allay those fears."
- CJ Schmidt, vice president of sales, Hit Promotional Products, Largo, Fla.
From "Plug and Play: Industry experts weigh in on the present and future of promotional electronics" Promo Marketing, December 2013
Power banks and listening accessories such as headphones, earbuds and speakers have made a big jump in popularity. They're a desired gift due to the functionality and usefulness of the items. These are items that users are keeping with them every day—a big value for cost per impression."
- Scott Pearson, vice president of merchandise and design, Sweda Company, City of Industry, Calif.
From "Plug and Play: Industry experts weight in on the present and future of promotional electronics," Promo Marketing, December 2013
I think [a business or travel bag promotion] would be a great opportunity to bundle with an electronics accessory, like a phone/electronics charger for example. People who travel a lot for business don't always have time or a way to recharge their devices. A portable charger can be a lifesaver on the road, and would be a perfect product to bundle with a business bag."