CafePress Launches Tfund, an Apparel-based Fundraising Platform
Customizable E-commerce Trailblazer Introduces Crowd-funding Tool
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It takes just four quick steps for a campaigner to set up a Tfund fundraiser:
- Create a T-shirt: An intuitive interface guides organizers to quickly design a T-shirt with text, art and color, utilizing pre-formatted design templates or allowing uploads of existing artwork or logos. Campaigners may also utilize certain content from www.cafepress.com to support their project.
- Establish a Goal: Set a T-shirt price and sales threshold.
- Raise Awareness: Spread the word through social media and email campaigns that direct supporters to the unique campaign URL generated when the fundraiser is launched.
- Earn Money: There is no maximum on the amount of net revenue that can be earned by the campaigner.
Once the threshold goal is met, Tfund collects the money, produces the T-shirts and fulfills the orders (including shipping and customer service). The campaigner then receives their check from CafePress for the net revenue from the sales. If content was leveraged from www.cafepress.com for a campaign, the designer may receive a royalty on net revenue as well.
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