I Am Legend
Calendars remain on top of the promotional product food chain
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You may be wondering what more there is to know or learn about calendars, a product that has not gone through any drastic changes in centuries. What could I possibly say that you don't already know about this legendary promotional product? Plenty. Advertising calendars have been a major player in the industry for such a long time that pieces printed back in the 19th century and early 20th century are now quite collectible and valuable. For example, according to Kovels.com, the well respected antiques and collectibles print and online price guide, a 19th Century Coca-Cola Calendar can easily fetch around $1000.00.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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