I Am Legend
Kates agreed with that idea. "The increased use of electronic calendars such as those found in Blackberry's [and] iPods has created the need to be more versatile with the traditional promotional calendar," she noted. In response to this need, Vitronic Promotional Group has been introducing spins on the traditional calendar, such as their MagneticMark Combo Bookmark. "This item is a combination magnetic calendar and magnetic bookmark. It is perfect for sports schedules, school schedules, menus and more. Additionally, it is printed in four-color process so you can create any custom art the customer desires," Kates added.
One thing that remains the same is the popularity of an old faithful. "Our best selling calendar style is still the spiral wall calendar," said Bunsness. "This calendar fits nicely in an office space or home. With vibrant images and plenty of space for appointments, this style has broad appeal for almost all customers."
Bunsness advised distributors of the importance of educating end-buyers on calendars as a promotional tool. "Help the customer understand why calendars should be included in their marketing mix," he said. "The distributor is really selling advertising with the calendar as the vehicle." Kates added. "During sales calls, distributors should ask end-users if they've ordered their calendars for the year."
Now is the time to jump-start calendar sales. Often times, distributors will wait until the forth quarter before placing their orders. But according to Kates, "Spring is the best time for distributors to send in their calendar orders." Bunsness concurred, "It is never too early to begin talking to your customers about the benefits of calendar advertising." And with many supplier companies offering incentives to get calendar orders in early, why not start today?