Thanks for Noticing

NONPROFIT IS A bit of a misleading term, especially in our industry. Whether it’s the incredible popularity of pink ribbons for breast cancer awareness or the famous silcone “Livestrong” bracelets, it’s clear promotional products excel at raising awareness for charitable causes, and somewhat ironically, can end up actually being quite profitable besides. Distributors looking to expand their sales to nonprofits, or perhaps to just lend a hand to some worthy causes in need, should read below to catch up on a few areas where promotional products can be used to help raise awareness for important health or social issues.

BREAST CANCER
One of the more recognizable causes, breast cancer awareness is closely associated with the pink ribbon that has been used so well to raise consciousness. The obvious symbol and color choice is not the only route to take, however. Referencing an up-and-coming nonprofit slogan, Steven Weinstein, president of Indianapolis-based supplier EMT, said, “Recently we have produced orders with the theme and tag line ‘Cancer Sucks.’” He added, “This theme opens up additional possibilities for shape and design of emblems other than the ribbon design, and also brings additional awareness due to the edgy tag line.”

DIABETES AND OTHER HEALTH CAUSES
Of course, breast cancer is not the only health cause in need of awareness items. From diabetes to heart health to autism, there are dozens of ailments with cures that require heavy advocacy and fundraising. Karen Sherrill, director of marketing for Hixson, Tennessee-based Gold Bond recommended the company’s Circle Tape Measure for diabetes or heart-related causes. “Waist measurement (the ratio of the waist to hip) is a primary indicator of heart disease and diabetes,” she said, citing the growing research supporting stomach fat’s specific correlation to type 2 diabetes, which in turn can lead to heart disease. As for the many awareness walks and runs associated with such causes, Weinstein suggested offering achievement awards for those who place highest or raise the most money.