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“Today’s headwear is far more advanced than most customers are aware,” said David Fishman, director of sales for Fersten Worldwide, Champlain, N.Y. “From specialized moisture-wicking fabrics to the use of multiple fabrics on the same cap, the styling and availability of such a wide variety is sometimes overlooked when considering something different for customers who have bought headwear as a promotional piece before.”
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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