Carey, McLaughlin Head Arnold Brand Promotions
Michael Carey and Mary McLaughlin have each been named director at Boston-based Arnold Brand Promotions. The duo is charged with continuing to build the company’s brand promotions capabilities, and increase internal integration of those capabilities to more of its clients.
“I am confident that Michael and Mary will be a fabulous team and continue to help propel Arnold Brand Promotions’ fantastic work,” noted Fran Kelly, CEO and president. “Part of what makes Arnold unique is our integrated capabilities. The company takes a world-class
creative across the line and brings it to life with sponsorships, events and word-of-mouth promotions to answer many of our clients’ marketing challenges.”
Carey has been with Arnold for seven years, helping more than 40 different clients, including Hasbro, Citizens Bank, Celebrity Cruises, McDonald’s, Hershey’s and Estee Lauder. He is currently leading a new product launch for the Oral Care Division of Pfizer.
McLaughlin has been with the company for more than four years and led Volkswagen’s promotions tours, word-of-mouth and sponsorship activities, ultimately growing the team from a staff of four to 15. This fall, she oversaw Ocean Spray’s “Bogs Across America” tour, which brought cranberry bogs to major tourist destinations in New York, Los Angeles and Chicago.
Earlier this year, Arnold Brand Promotions was named “Promotions Agency of the Year” by Promo magazine.
For more information, call (617) 587-8469
or visit www.arnoldworldwide.com.
Michael Carey and Mary McLaughlin have both been promoted to the position of director at Arnold Brand Promotions.