By
Sean Norris
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That could mean uncertainty for the promotional products industry. It was Livestrong that popularized the silicone awareness bracelet, with cause marketers for foundations large and small co-opting the bands as a primary fundraising tool. Could Livestrong's partially tarnished image and uncertain future spill over to the awareness market, and if so, will demand for silicone bracelets drop off?
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- Companies:
- BamBams
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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