Charles River Apparel Launches Nationwide Model Search
Charles River Apparel, a family-owned, Massachusetts apparel manufacturer, recently announced a nationwide model search for its upcoming 2015 catalog photo shoot. Aspiring models are invited to log onto facebook.com/charlesriverapparel and submit a photo of themselves wearing any Charles River Apparel product. The grand prize winner will receive airfare and a hotel stay, plus guaranteed placement in the Charles River Apparel 2015 product Catalog.
"We are always looking for fresh new faces to showcase in our new product launches," said Vanessa Keefe, vice president of marketing for Charles River Apparel. "Consumers email and post on social media how they genuinely look and feel good in our product, so we thought why not feature a true fan who loves our product?"
Charles River Apparel products are viewed by over one million people annually in print and online. Look for more contests, trade ads, and social media postings throughout the year that will highlight different aspects of the "Look Good. Feel Good. Charles River Apparel" ad campaign. Developed and trademarked in 2013, the campaign showcases both a sense of comfort and fashionable flair when consumers wear Charles River Apparel styles. The campaign also speaks to the company's year-round charitable initiatives and its outstanding reputation for consistently giving back to the community.
The deadline to enter is February 7, 2014 at midnight EST. Photo shoot is scheduled for early March 2014. For complete contest rules and details visit facebook.com/charlesriverapparel.
For more information, visit www.charlesriverapparel.com.