Charles River Apparel Releases Branding Video

Charles River Apparel, Sharon, Mass., has launched the video component of its 2014 advertising campaign, "Look Good, Feel Good, Charles River Apparel," designed to represent how consumers embrace a sense of comfort and fashionable flair when wearing Charles River Apparel styles.

“We wanted to create a lasting visual that captures the essence of our styles and New England heritage.” Vanessa Keefe, Charles Rivers' vice president of marketing, said. “Each shot was carefully selected to showcase the many facets and versatility of our product line, as well as a look at the making and delivery of our products behind the scenes.”