Charles River Apparel's 'Tis The Season for Giving Campaign Results
On January 15, 2013, Charles River Apparel, Sharon, Mass., announced the results of its second annual holiday 'Tis the Season for Giving campaign. As part of the Charles River Cares program, throughout the month of December, the company challenged Facebook users to "like" the Charles River Apparel fan page. For each new "like," the company promised to donate one piece of apparel to Friends of Boston's Homeless, a nonprofit that supports Homeless Services (of the Boston Public Health Commission) innovative, solution-oriented programs to help the homeless move beyond shelters and back into the community as independent citizens. As a result of the campaign, the company donated over 1400 pieces of apparel to Friends, tripling the amount of success from last year's campaign.
"As a family-owned business, we make it a priority to give back to our community and we were so touched by the work that Friends of Boston's Homeless does to better the lives of those who really need help," said Deb Lipsett, manager of strategic partnerships for Charles River Apparel. "We are so thrilled with the outpouring of support we received for the second year of the 'Tis the Season for Giving campaign, specifically from our customers nationwide. It is wonderful to be able to give so many pieces of apparel and know each and every one will help keep an individual warm this winter."
Charles River Apparel has made plans to partner with Friends of Boston's Homeless this spring on a variety of volunteer opportunities for its employees.
"We at Friends of Boston's Homeless are thrilled to partner with Charles River Apparel. We are thankful for the outpouring of support. This donation will help keep our community's homeless men and women warm and dry this winter season. Thank you, Charles River Apparel," noted Jamie O'Loughlin, Friends of Boston's Homeless event planner and development.