Check, Please
This is, by no means, a comprehensive list of what to do before conducting a site redesign (or even building a site from scratch, for that matter). However, based upon information from professional designers, marketing strategists and usability experts, it's a pretty good jumping-off point.
Setting goals:
• What is your budget for the project?
• Who will be conducting the redesign? Are you outsourcing the entire project to a third-party design company, utilizing a consultant or doing it all in-house?
• What are your search engine optimization needs? Do you need to consider updating your content management system? How about your site's technological specifications?
• Have you researched the sites of your competitors? As a potential "customer," what was good or bad about the interaction?
• Have you prioritized your list of problems?
• What are you hoping to accomplish with your current site? What are your key performance indicators (KPIs)?