Follow the Leaders
The good news is, Trollinger maintained, a complementary relationship can and should exist between the two groups. Since fan gear is a natural outgrowth of cheerleading apparel, a school-spirit program that encompasses both elements can be an easy sell. After all, the garments’ reasons for
being are the same across the board—support, encouragement and die-hard sportsmanship. What brings it all together is, naturally, a matching color palette and the presence of a logo or mascot. The home team never looked so good.