Chef's Choice
Are you a master of the microwave, or do you delight in creating culinary masterpieces in a professional-grade Viking kitchen? You don't have to cook like Martha Stewart, Rachel Ray or Giada De Laurentiis to enjoy gourmet kitchen and household products. Whether your joy of cooking comes from simple flavors or complex gastronomical experimentations, having the right tools is key. And for advertisers that tap into this need for the right tools, you can find a recipe for success with the tips below.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.