One way for household items to be impactful is to be on trend. "For example, current kitchen trends are focused on a stainless steel/black/red mix, so you will see this color combination incorporated into many household promotional products," Colamarino explained. "Also, consumers have begun placing a substantial focus on making their outdoor living spaces (patios, backyard cooking areas, etc.) an extension of their indoor living space. Promotional products such as household items are a great complement to these spaces as well."
Comfort and Caring
Comfort is another consideration when it comes to kitchen and household items. "Comfort is often found in the kitchen so a cookbook, for example, allows you to connect with clients, prospects and employees with something related to this feeling of ease, well being and contentment," explained Roni Wright, MAS, vice president of The Book Company, Delray Beach, Fla.
"Cookbooks also can be a wonderful way to show you care," she continued. "For example, a cookbook specifically written for diabetes or heart health helps educate and inspire making good choices. A health care company recently gave away the new American Heart Association Cookbook that included a customized promo page with a link to a website for recipients to learn more about the symptoms of a heart attack," she explained. "Since a cookbook is hopefully opened over and over again, it's likely that your thoughtfulness and message will last far beyond the time from when the gift was originally given."
Kitchen and household products can be used in very innovative ways. All that's needed is a bit of creativity. Blaine offered an example. "Hotels that offer in-room kitchens would certainly appreciate having items available with their logo on them," he said. "And travel agencies can send 'Welcome Home' kitchen items to customers returning from vacations, reminding them to book another trip soon."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.