Chef's Choice
Dan Norris, president of Starline Inc., Grand Island, N.Y., added two more reasons kitchen and household products are successful brand builders. "First, people use these products daily or weekly in the kitchen or around the house. Items such as knife blocks, BBQ sets or cutting boards are often on display with the logo prominently showcased—providing that long-lasting impression advertisers desire," he explained. "Second, some kitchen and household promotional products can be considered 'premium' products—entertaining accessories such as cheese boards, serving trays or wine accessories, for example—ones that people may not necessarily buy for themselves due to cost or because the items are only used once or twice a year. But people love receiving them as gifts."
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at lisa@lisakhorn.com.