American Made Cutlery's Kielman mentioned that many end-users give a series of individual items or gift sets throughout five or six years. "It is a great opportunity for all," he said. The recipients love that they are building a collection; buyers have an easier selection process and, of course, distributors appreciate the ease of processing repeat business."
Entertain The Possibilities
Some distributors find selling household products very challenging, according to Colamarino, citing that the category is too narrow. However, this category can actually be one of the most appealing product categories on the market. "When you entertain, the kitchen usually is the central grouping place, which makes it a perfect location to showcase a promotional item," she said. "Plus, the kitchen is one of the most traveled rooms in a person's home, especially during entertaining. This is a great opportunity to focus on this high traffic area and the opportunity it presents. A useful household product with a tasteful logo that people will want to use will get brands noticed."
Hans Kindsgrab, president of Zipline, Green Bay, Wis., summed it up best when he said, "Where there is entertainment, there can be entertaining gifts."
Lisa Horn, CAS, a 19-year industry veteran, is a regular contributor to industry publications and is a Founding Chef and editor-in-chief of PromoKitchen. Also known as @ThePublicityGal, she works with suppliers, distributors and industry service providers on their publicity, content marketing, blogging, catalog, social media and strategic communication efforts. Connect with her on LinkedIn and Facebook, or visit The Publicity Gal.
Since 1998, Lisa Horn, CAS, (a.k.a. The Publicity Gal) has been reporting on the issues that matter most to the promotional products industry. Currently, she writes about brand safety and responsible sourcing on behalf of Quality Certification Alliance (QCA). Reach her at firstname.lastname@example.org.