Chocolate Inn Debuts New Products, Packaging in 2007-2008 Catalog
Miller said with increasing information about the health benefits of dark chocolate, Chocolate Inn has seen a “nice upswing” in dark chocolate sales. “With the big popularity of dark chocolate, we’re doing combination two-tone bars, which dark and milk chocolate is intermixed on the bar.”
The company is also highlighting “the fact that a lot of our different products encompass the same chocolate centerpiece,” explained Miller. He said customers can pay one mold charge and use combined pricing to purchase a variety of products. “People can take advantage of the combined pricing and select one of the many different products at different price points all featuring the same chocolate centerpiece,” he explained.
In addition to these and other newer products, including chocolate logo cookies now combined with various confections as well as cookies packaged in the popular business card box, Miller stressed his company’s commitment to providing free samples. “The reason why we provide samples free of charge is not because we like wasting our money,” he said. “We feel once people see what they can get—different shapes and colors of the chocolate—plus taste it, they’ll be more apt to make a purchase.”
For more information, call (800) 526-3437 or visit www.chocolateinn.com