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Clutter Containers
A sometimes-overlooked promotion, since when thinking of desktop items, most consider office tools and not something meant to hold them. The sheer number of items that end up cluttering a desk, however, combined with the fact that desktop organizers are always in a worker’s line of sight, can make the containers oft-used and effective promotions. “Desk organizers offer advertisers countless hours of exposure,” said Janine Fidurski, marketing communications manager for Rahway, New Jersey-based Punch Products USA. “What better way to take advantage of this then by putting your message where people are most of the time … at their desks.”
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Michael Cornnell
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