Cleveland Cavaliers Cancel Arm Sling Promotion
Sports teams (and their fans) are good at showing solidarity and support for an injured player. Rallying behind a player during a difficult time can boost morale. The Cleveland Cavaliers were set to do just this for injured star Kevin Love, who had his shoulder dislocated by Boston center Kelly Olynk, but the franchise pulled the plug on the promotion just before game time.
According to ESPN, the plan was to hand out 20,000 branded arm slings to fans, after Kevin Love underwent surgery last week to repair a dislocated shoulder. The slings were set for distribution for Tuesday's Eastern Conference semifinal game against the Chicago Bulls, but Yahoo! Sports reported that the promotion was canceled just before tip-off. Instead, the team gave fans white rally towels. This is also a step down, as the team usually hands out T-shirts for postseason games.
It's not clear exactly why this promotion was canceled, or whether the slings surface in the future. For now we will just have to imagine what a stadium full of fans clapping with one arm in a sling would look like on television.