Commodities for the Cube Crowd
3. To Your Health
If the Los Angeles-level gridlock at the Whole Foods checkout line is any indication, the only thing trendier than technology these days is personal health. And while it may not be practical to offer promotional granola for your office giveaway, there are other ways to get in on the health craze. "Along with the health-conscious theme, cooler bags are a great office item," Lanza said. "Companies are encouraging healthy living to help with insurance costs and are encouraging employees to bring their lunch to work."
She also recommended drinkware, which not only fits the health theme, but generates impressions in and out of the office and provides a variety of branding options. Gardyn listed one example, a mug with 12 circular windows in which varying logos can be displayed. "Many Fortune 500 conglomerates have a number of brands under ownership," he explained. "We found this item to be a great tool for marketing what we call a 'brand identity crisis,' allowing the parent in the largest window with all the subsidiaries surrounding."
4. Price it Out
Because there are so many office and desk products to choose from, Lanza urged distributors to pay close attention to client needs and offer options at varying price points. "This wide range allows us to work within any distributor's budget," she explained. "We strive for a good, a better and a best option on our popular items so that we can accommodate all customers."
Gardyn agreed, also stressing the importance of value. "We work with our client base to turn the focus from price to value," he said. "We understand the price sensitivity of each promotion and offer a variety of entry-level drinkware, desk and electronic items based on the promotion and price requirements."
5. Show and Tell
Some office and desk products, such as pens, staplers or calendars, have obvious uses, but other products that are less familiar to end-buyers may require additional instruction. "Give a sample of the item and show how it is used," Lanza advised. "Oftentimes an item description doesn't suffice and a customer needs to use the item to actually see the features."