Community Spotlight: Attachmentville
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Bill Banks, director of technology for Attachmentville, Fleetwood, Pa., to learn about the company’s charity work—specifically its involvement with the Greater Berks Food Bank and how Attachmentville uses its customizable lanyards to benefit local charities.
Promo Marketing: What’s one charity your company is involved in? Could you briefly describe it?
Bill Banks: We support the Greater Berks Food Bank (GBFB). Our employees volunteer monthly to sort through loose donations and pack nonperishable food donations into boxes for GBFB’s member agencies and food pantries. Also, each month we create a lanyard honoring a different (mostly local) charity. All proceeds from the sales of these lanyards go to the charity/organization of the month. (April was Unending Promise, March was Greater Berks Food Bank, February was Olivet Boys & Girls Club, January was Miller-Keystone Blood Center, December was Toys for Tots, November was Shave to Save–No Shave November, October was Susan G. Komen, etc.)
PM: Why did you and your company choose to give back in general?
BB: Our company motto is “We care.” Not only do we care about making a quality product, providing customer satisfaction and keeping our customers happy, [but also] we care about our employees and the communities where our employees (and families) live, work and play. [We] feel it is important that we support local charities for the health and happiness of these communities.
PM: Why did you and your company pick this particular cause?
BB: We found that we had quite a few of our employees participating with local food pantries (which are member agencies supported by the Greater Berks Food Bank), so we decided to combine our efforts company-wide in volunteering at the GBFB. Our employees also choose the monthly spotlight charity. Some of the charities are branches of a national program, while others are small local programs that may be near and dear to an employee or extended IRIS [Attachmentville’s parent company] family member.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.