Community Spotlight: Proforma IDology Marketing Group

Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Keith Steiniger, president/owner of Proforma IDology Marketing Group, Lenexa, Kan., to learn about the Tour de Hope, an annual cycling event Steiniger helped start four years ago to raise money for local charities. The charity Tour de Hope has raised funds for the past three years is The Hope Center, a charter school in an underserved community.

Promo Marketing: What charity work are you involved in?

Keith Steiniger: Well, I’ve been involved, and always have tried to be involved, in different opportunities related to charities. A lot of times I get involved with things personally just to do them. One in particular that I think is interesting is I actually am a founding board member of a local cycling event [Tour de Hope] to raise money for a local charity. I’m a cyclist. I raise money. I got involved in cycling because of Team in Training. Team in Training is a fundraising organization for the Leukemia and Lymphoma Society. So, that’s how I got into cycling five years ago. I fell in love with it. A group of us decided that we could put on a local event to raise money for a local underserved charity. [That] was our objective. This year will be our fourth event.

PM: Do you pick a different charity every year?

KS: Initially, as a board, that was our goal. We found out the challenge around making decisions on [what] you were going to [support] was a little more difficult than we all wanted. And so, the first year we made a decision. The second year we made a decision. And then, at that point, it seems like the charity we chose, which happens to be The Hope Center, seems to have been our fit, and has been our fit for the last two years and is again our charity of choice this year.