Community Spotlight: Proforma IDology Marketing Group
PM: What exactly does The Hope Center do?
KS: The Hope Center basically is in an underserved community. It’s a charter school that has high school or teenage programs, but we specifically are focused around helping to provide funding for technology in the school, in grades 1 through 5 now.
PM: How does the fundraising work?
KS: There are a couple components to the fundraising aspects. One is the ride itself. Our goal, as a board, was to get enough sponsor involvement to pay for all the costs of the ride, and that all of the rider registration would go towards the charity. I can sit here and say that we have been successful in doing that every year. We’ve been able to find companies—and ourselves—to do some of the charity part, if you will, or the funding part so that we could do that. And every single year, starting off right around $10,000 our first year and I think we donated $12,500 last year, [we were able to accomplish that] out of just one event on a Sunday.
PM: Do you have any advice on how readers can give back in general?
KS: You can provide charities some of the resources they need at cost or at low margin, which will help them. You can volunteer. Time is money [for] a charity. If you want to get involved on a board, just be prepared that it takes more time and more effort. Sitting here today, I’m so glad I’ve done it, but it takes a lot more time than you perceive it takes. So, I’ll forewarn people that it takes a lot more time, but don’t be scared of that. At the end of the day it’s still very, very rewarding. And I think that’s the key. I think everybody is different in what they want to do. Some people are comfortable in writing checks. Do that. Every charity out there needs people [who] write checks. Every charity out there needs people [who] like to volunteer. Every charity out there needs someone to be on the board or to play a different role within that charitable organization. So, that’s really what you have to decide individually.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.