Community Spotlight: Proforma IDology Marketing Group
PM: Do you pick a different charity every year?
KS: Initially, as a board, that was our goal. We found out the challenge around making decisions on [what] you were going to [support] was a little more difficult than we all wanted. And so, the first year we made a decision. The second year we made a decision. And then, at that point, it seems like the charity we chose, which happens to be The Hope Center, seems to have been our fit, and has been our fit for the last two years and is again our charity of choice this year.
- People:
- Keith Steiniger
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.