Community Spotlight: Royal Apparel
Giving back builds team morale, helps the community and creates a positive impact. Promo Marketing spoke to Glen Brumer, sales director of Royal Apparel, Hauppauge, N.Y., to learn about the Hudson River Sloop Clearwater Inc. (Clearwater.org), an organization that educates youth about protecting the environment.
Promo Marketing: Can you briefly describe Clearwater.org?
Glen Brumer: Clearwater, founded by legendary musician Pete Seeger and friends, is an incredible organization [that] starts with our youth, educating them on becoming our next leaders [and] on protecting our environment. They have had an amazing impact on our Hudson River. Their annual family-oriented Clearwater Festival Event uses their Clearwater Sloop voyage on the Hudson, with music, crafts and interactive exhibits, to raise funds and consciousness on the plight of the river and the earth.
PM: Why did Royal Apparel pick this particular cause?
GB: We choose Clearwater.org for the following reasons: 1. Our goals marry—we both stand for helping the environment. At Royal Apparel, we are using organic cottons and recycled yarns from bottles, and recycle our own water when producing our products. 2. There is also a great synergy as Clearwater.org is founded by Pete Seeger, the legendary musician, and we are also very involved in the musician’s world, supplying our products to many leading concert tours and bands. They are great supporters of our Royal Apparel made in USA and sustainable products. 3. Both of our organizations have our heritage in New York. 4. We have been supplying shirts to their environmental education programs on the Hudson, as well as their music festival, and this is a great chance for us to give back.
PM: What do you like about working with Clearwater.org?
GB: During the festival, [Clearwater.org] has on-site shops selling products that help promote its cause. It uses our organic products, which align with its mission. We also outfit [Clearwater.org’s] educational program, as it takes schoolchildren on its “Sloop” boat on the Hudson River, teaching them the impact of keeping the water clear.
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.