Community Spotlight: Signet Inc.
PM: Do you have any advice to give to others looking to get involved in charitable works in general?
KS: Every day we are raising awareness for for-profit clients, so we believe it’s our duty to help nonprofits and charitably focused organizations do the same. I recommend looking to both your client base and your employees to see where they are already volunteering their time. Getting involved with a charity will sometimes involve unpaid hours, and the work should feel rewarding, so your employees should feel connected to the cause. Once you pick a cause, use your expertise in branding and your resources to help that organization and its volunteers look professional and be more profitable. Your clients and your employees are already looking for you to be socially accountable, so it’s up to you to step up to the plate.
PM: How can readers get involved with or contribute to Youth Villages?
KS: Youth Villages operates in more than 20 states, and there are opportunities to volunteer, mentor, fundraise and donate. Check out www.youthvillages.org to find out more information on how to get involved.
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