Prime Line's "Peace of Mind" Ad Campaign to Continue with Campaign-Specific Logo and Messaging
Bridgeport, Connecticut-based Prime Line recently announced that its "Peace of Mind" advertising campaign would continue with a new campaign-specific logo and messaging. The company also unveiled a new employee video, the Prime Line Family Album, in support of the campaign.
“This campaign highlights the qualities, products and services that bring peace of mind to the distributors who work with us,” said David Fiderer, Prime Line’s director of marketing. “Our story is too important to communicate all at once, so we decided to promote our key messages in vignettes. The messages are promoted with headlines such as ‘Safety & Quality Guaranteed!,’ ‘Exclusive Brands & Products’ and ‘5-Star Service with a Personal Touch,'" he continued. "Each ad includes an explanation of the message that begins with ‘Peace of Mind comes from knowing that Prime Line is ...”.