Prime Line's "Peace of Mind" Ad Campaign to Continue with Campaign-Specific Logo and Messaging
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“The Peace of Mind ads are attention-getting because the connection between the headline and the items featured in the ad is often subtle, which I believe makes the reader take notice,” added Fiderer.
The campaign, which began in 2012 as "Peace of Mind with Prime," is now called "Peace of Mind" and will roll out with a new logo and messaging across all media platforms, including print and electronic advertising, sales tools, videos, social media and on www.primeline.com.
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