This Company Promises Its Athletic Apparel Can Be Worn For a Month Without Washing
The thought of taking a hot yoga class and not immediately throwing your yoga pants in the washing machine seems gross, but Ably Apparel promises its athletic apparel can go a full month before being washed.
The company sells jackets, hoodies, tees and sweatpants in a super special fabric, according to Bustle. The fabric, called Filium, is a breathable fabric that activates natural fabrics and outperforms synthetic materials. The fabric is able to repel odors, stains and liquids, including dark-colored liquids. As for sweat, the company claims it's not absorbed, and instead evaporates, so that the clothes can repel smell.
Ably's fabric is also eco-friendly, and does not use non-particles or harmful chemicals in the manufacturing process.
We're unsure if we can see this technology catching on at a mass market level. We think it would be difficult to sell consumers on not washing garments for a whole month after particularly sweaty SoulCycle classes, but perhaps the eco-friendly angle will be enough to look past that hygienic hurdle.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his
first second Academy Award.