POINT, Click & Accessorize
To that end, Victor highlighted the item’s eco-friendliness, stating although the product is made from plastic, the sustainable benefits stem from the amount of information that can be stored on compact disc. “It can hold literally hundreds of pages of information and will save the cost of paper, ink and associated freight,” he explained.
In addition, Victor pointed to the eMedia Post Card as one of CD Source Direct’s most innovative products this year. “We can affix the CD Business Card or any CD/DVD media disc onto a postcard,” he said. “The package ... sails through the mail safely and will not go unnoticed.”
At KTI Promo, Meng cited this year’s innovations in computer accessories as incorporating “fresh designs and colors” on traditional items. Furthermore, he said there is also demand for “anything that consolidates our increasingly digital lifestyles, such as USB hubs, memory-card readers and multifunctional tools for the office.”
However, Meng cautioned distributors to be aware of “dying” technologies and promotional products that are tied to them. “For example, we used to use 3.5" floppy disks, but now they are virtually irrelevant,” he said. “Taking the long view, we might see a similar fate for the CD, due to advances in flash memory.” He also said wireless technology could result in the decrease of “anything with wires or cables.”
What’s the best way to sell these items?
Meng offered several tips distributors may find useful in selling
1) Think beyond the logo and explore what the item can accomplish within a larger campaign. “How can you tie in the product choice with the client’s objectives,” he asked.
2) Learn the technology, but sell the benefits. Meng stressed the necessity of distributors understanding the product features, but also having the ability to translate them into how they help accomplish specific campaign goals.