POINT, Click & Accessorize
THE CASE FOR COMPUTER ACCESSORIES
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Are they worth the sell?
Meng thinks so, and stated computer accessories are “high-margin, high-value” products. “They do cost more than the average promotional product,” he admitted, “but that means [distributors] don’t need to sell 10,000 pieces to make a healthy profit.”
Meng further informed that innovation can also be a measure of profitability. “The computer accessories category is always generating ... new products to expand the marketplace and potential for business,” he said.
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Cynthia T. Graham
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