POINT, Click & Accessorize
3) There are no stupid questions. “If you are not familiar with technology, just ask,” he offered. “Let’s work together to make the sale.”
What should distributors sell?
With new technology becoming available every second of the day it seems, there is no shortage of computer accessories that can be found within the industry. KTI Promo carries flash drives, digital frames, computer peripherals, USB pens and corporate gifts. “We introduced the USB flash drive into the promotional market and that line is still our best seller,” Meng noted. “Our new line of digital frames, however, is quickly becoming a close second.”
Victor said distributors can find everything associated with the manufacturing and packaging of CDs and DVDs at CD Source Direct. “One of the most lucrative and fastest-growing computer accessory is recordable CDs and DVDs,” he noted. “We use the same high-quality imprint on our recordable discs as with the custom-manufactured
To whom should distributors sell?
“We have imprinted recordable media for a wide variety of businesses, including banks, professional engineers, title companies, accountants and universities,” Victor said. However, he noted the most rapid growth is found within the medical community. “Radiology labs and hospitals are converting from expensive, bulky film to delivering patient tests and records on CD-R,” he said. “There is a huge potential for repeat business with this kind of sale.”
Meng agreed, and stated: “Broadband connection and cheaper computers are allowing almost everyone to access the Internet, creating branding opportunities in many nontraditional markets, such as financial, medical, hospitality and education.”
Full Steam Ahead
“As the younger generations continue to take over through the natural attrition of the older generations, there will be an even greater need and universal acceptance of computer accessories,” Victor noted. And if this industry has anything to do with it, computer accessories will be around for a very long time—at least as long as computers are found to be relevant.