The year is 2014, and the robots have finally taken over. Did you notice? Probably not—their rise to dominance was swift and silent. Now, though, it's impossible to miss the signs. Suddenly no one (save for the most ardent orienteers and doomsday preppers) can read a paper map—we wait for the robot with the soothing voice that's mounted on our dashboard to tell us to where to turn left. We can't remember anything without the robot in our pocket buzzing at the appropriate time to remind us it's our birthday. And as a society, we now collectively ignore the people talking to themselves on the street because we know they're really talking to the Bluetooth robots that live in their ears.
Basically, we are lost, forgetful and lonely without our robots, and this is excellent news for marketers. As Reggie Gonzalez, vice president of sales for Seattle-based iClick, noted, "Every day a business has an opportunity to reach someone, somewhere with their brand."
Here are four computer accessories that are quickly growing to be today's most awesome promotions.
Data in a Flash
Whether it is their portability, light weight or infinite use, we're not sure, but USB drives are still huge hits. "USB flash drives continue to drive this segment of the industry," Gonzalez said. When considering the range of technological savvy your end-users may have, flash drives are a safe bet, because nearly everyone can figure out how to operate them with minimal frustration.
But that's just your basic USB, of course—and as we all know, the not-so-basic is where things start to get fun. "New technologies, such as 3.0 speed of flash drives [and] micro USB drives for smartphones, tablets and cameras, [have] opened up new revenue streams for this segment," Gonzalez said. For example, he pointed to iClick's Longmont, a pen/USB combo, that's been a top seller for the company. Looking beyond the classic USB in favor of a multiuse style gives a promotion added value and also increases the number of times an end-user will reach for the item (and by extension, see the branding imprinted there).