Got You Covered
Covers, skins and sleeves are another great option because. Jeff Lederer, president of Prime Line, Bridgeport, Conn., pointed out why. "Most business people spend a good part of their day in front of a computer. They're used in conjunction with [our] primary communication tools," he said. Whether it's a laptop, tablet or a smartphone, being able to become part of that everyday routine is an important factor in creating a strong campaign. Of course, since these items can vary in both size and popularity, it becomes all the more important for a distributor to do their homework ahead of time.
"A distributor must be able to have a discovery conversation on who the recipient is for the promotion," Gonzalez said. "It has to be targeted." Lederer also suggested looking at trends to determine which products to bring to market—and when looking at laptop skins and sleeves, that means being aware of popular colors, trends and design innovations as well.
Needing a charge and not having one is certainly one of today's more panic-inducing human conditions. Imagine the promotional possibilities of being able to save the day for your end-user. Lederer pointed to the mobile charger as one of Prime Line's most in-demand items. So much so, however, that the company's website provides distributors with a helpful guide comparing the different mobile charger versions.
Mobile chargers are a higher-tech version of a regular wall charger—simply put, once the mobile charger is juiced up, and end-user can bring it anywhere to power up their mp3, tablet or phone when they don't have access to an outlet. And with many professionals using more than one mobile device while they're on the road, said Lederer, the utility is unmatched.
Bits & Byte