What's in Store

They spend millions of dollars so their logos pop, their brands are household names and their companies garner worldwide loyalty. Within the retail world, consumer brands have been etched upon our collective unconsciousness. With just a sideways glimpse, we can easily recognize the infamous Golden Arches of McDonald's, that little blue Tiffany bag, the Nike swoosh or the King-of-Beers Budweiser logo. All that effort in creating a brand is not done solely with an annual Superbowl ad. It is done with ever-present logo visibility via billboards, T-shirts, shopping bags, napkins, stadium cups, ear buds and other promotional items. After talking to suppliers who are experts within the retail market, it's clear this is one niche that can be tough to break into but with large-scale marketing budgets set aside solely for promotion and branded packaging, it is also one that can be very lucrative.