What's in Store
Connecting, closing and reselling within โจthe retail market
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Making the Connection
Arsi Seradarian, vice president and CFO of Pacobond Inc., Sun Valley, Calif., explained the two distinct opportunities within retail markets: individually owned boutiques and chain stores and franchises. "Usually, when small boutiques open, they turn to local distributors through personal connections or through the phone book/internet for their packaging design and supplies," Seradarian explained. "Boutiques do not change their packaging design often and more emphasis is given to quality than price. With enough persistence, [a new distributor] will be given an opportunity to quote when the inventory runs low, and the store is ready to order their next packaging," she said.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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