Corporate Specialties Launches Blog Series
To enhance the company's service offerings, Corporate Specialties has launched CorpSpecBlog.com, an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles.
After a soft launch earlier this spring, CorpSpecBlog has grown into a robust collection of editorial-quality content that will educate marketers in not only why promotional marketing is effective but also how to successfully incorporate branded merchandise into their comprehensive marketing plans.
Each month begins with a featured product of the month where the company shares not only why the product is hot and what makes it special but also how to use it in real-world marketing situations. Items featured have included Ful backpacks, trendy travel tumblers and pet emergency rescue window decals, to name a few.
The second week of the month features a research story that demonstrates the power of promotional products by the numbers. The third week's feature post is an in-depth how-to such as "5 Must-Haves For Your Next Tradeshow Exhibition," "3 Reasons Why Writing Instruments Should Be Part Of Your Marketing Plan" and "7 Tips To Reward & Recognize Outstanding Performance Without Breaking The Bank." The final monthly post delves into current marketing and branding issues, such as experiential marketing.
"We position ourselves as a marketing brain trust to our clients, and creating CorpSpecBlog.com gives end buyers yet another way to tap into our expertise," said Valerie Hayman Sklar, owner of Corporate Specialties. "The goal with the blog is to create a well-rounded library of articles that will help our customers market themselves better and smarter. The structured editorial calendar enables our audience to know what kinds of information to expect, and publishing weekly content allows us to be in regular contact with buyers and always be top-of-mind."
In addition to its corporate business, Corporate Specialties specializes in two unique markets-apartment/property management and dance studios-and has also created companion blogs that specifically address the unique needs of these audiences.