Corvest Announces Restructuring of Marketing Department

Largo, Florida-based Corvest, a promotional products supplier and parent company of Adva-Lite, Toppers and It's All Greek To Me, announced the merger of its marketing and product development teams.

“In addition to managing the product lines from conception through execution, the newly created product management team will focus on planning and development with customers for custom and unique product development opportunities,” said Jason Miller, president of Corvest. “We are confident that these changes will have a positive impact on Corvest from both an internal and external point-of-view and will position our company for growth.”

Mark Holland, vice president of marketing, will lead the new team, focusing on customer loyalty and satisfaction by implementing plans to improve all customer touch points. The first initiative under this new philosophy will be the integration of the sample and collateral fulfillment department into the marketing department.

Reporting directly to Holland will be new hire Melissa Ralston, director of product management. Ralston brings more than 10 years of marketing experience to Corvest including seven years with BIC Graphic International. She will supervise the product management team and work closely with Corvest Asia to ensure product consistency and service excellence.