Waists had a big moment at Fall Fashion Week—here at Promo Marketing, puns about waists are also having their moment in the sun. Haste makes waist, you know. It high time you all start working on your waist management, because as everyone's grandmother can attest, waist not, want not. Am I right? Anyway, this coat embodies the trend while still giving end-users a choice. They can cinch the drawcord for an on-trend hourglass shape, or they can just leave it for a go-anywhere, chic raincoat.