By
Sean Norris
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Fleece. It doesn't get the exciting ads like winter jackets do, all windswept peaks and grizzled mountaineers and danger. And it doesn't get the posh ads. Those are reserved for the polo shirts and cardigans, modeled by 20-somethings in white shorts holding tennis rackets on the deck of a yacht.
But that's not fleece's game. Fleece isn't flashy. It's not exclusionary. It's the everyman of apparel—its palms are calloused from its blue-collar job forging wrought iron by hand, but it volunteers at the animal shelter on weekends. It's functional, but it looks good. It's rugged, but it's soft. And as such, it's great for apparel promotions.
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- Companies:
- Bodek And Rhodes
- Dri Duck Traders
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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