Cozy Capital

So how do you sell it? Start by ditching the tennis rackets. Then, check out the three sales tips below.

KNOW THE INTENDED USE
Fleece is versatile, sure, but not every fleece garment is suited for universal use. Different garments have different properties, and you'll need to know the intended use before you can select the right fleece apparel for your client. "It's important to understand the end use to avoid the pitfalls of promotionally priced fleece," said Jessica Strain, marketing manager for Dri Duck Traders, Overland Park, Kan. "If a fleece is going to be worked in, having an anti-pill finish becomes very important to maintain a professional and clean appearance," she continued. "If the fleece is going to be layered, having a two-sides brushed option will help eliminate any fleece remnants on the wearer's base layer."